Archive for the ‘Wi-Fi / Public Hotspots’ Category
Our previous generations grew up with “What a wonderful World” the next generation is going to be growing up in a Wireless World! With the way technology has been progressing over the last decade, it is no surprise!
Yesterday CBC News gave us a sneak peak at what to look out next year… At the 2011 Consumer Electronics Show (CES) in Vegas, there is expected to be a launch for the latest in the Wi-Fi world, called Wi-Fi Direct.
Wi-Fi Direct will be a launch of over 500 gadgets that connect wireless… For someone like me that HATES it when wires show on desks and behind computers etc, this is best invention yet… Computers, TV’s, DVD players, Speakers, Digital cameras will all be able to connect Wireless! Some Wi-Fi direct products are expected to be available from mid 2010 but their official launch will be at the Consumer Electronics Show (CES) in Las Vegas 2011. These products will be equipped with Wi-Fi chips to communicate with each other without having to go through an intermediary device, such as an internet router.
I am sure that this is something all “Techies” will love and by any means, I am far from a “Techy”…… but from my perspective… this is great… easier to clean around the house, no more lifting and moving wires when cleaning, no more looking for the USB cables when I want to print or email pictures… Its a great situation for ALL!
I look forward to removing the cables in our home and being part of the next generation in a wireless world!
We are almost in the year 2010. The Digital Age. Perhaps my title should be changed to Who doesn’t use Wi-Fi?
Well, excluding an older generation, I am pretty sure the majority of today’s population does, has or will use Wi-Fi frequently in their life span. From 2004 to mid-2009, Wi-Fi Hotspots increased by 400% .
Canada is not in the top three of Wi-Fi accessible countries, but we are surely getting there. The top 3 Wi-Fi using countries are:
USA with 67,420 Hotspots.
China with 28,678 Hotspots.
UK with 27,459 Hotspots.
What are the most popular places to use Wi-Fi Hotspots? Hotels and resorts rank in at 53 %, Airports come in at 27 %, Coffee Shops come in at 10% and about 8% are misc. places eg. car repair shops, truck stops, cruises, public transport etc. People that go to these places often use Internet enabled devices, not just laptops. 80% of Wi-Fi users are within their local neighbourhood. The most popular devices at the moment are the iPhone and the iPod Touch. So popular that 97.8% of Wi-Fi users are using these hand held devices! (Please take note – these would make great Christmas gifts!)
Since 2004 hotels have actively been trying to perfect Wi-Fi in their hotels, especially mid-range hotels, as that is where most business clients stay. Before the Wi-Fi Age, users could not move around. They would have to plug laptops into a cable and sit at an uncomfortable chair for hours while working. Now, with wireless access, they can move around anywhere in their room, go down to the lobby for a change of scenery and still be connected. More often than not meeting rooms are also wireless so several users can connect simultaneously.
Coffee Shops / Cafe’s
Coffee Shops attract different crowds. Business people looking for a quick business meeting, Girlfriends getting together for a chat, University/College students that are looking for place to study (AKA home away from home or library extension). Often people that work from home will go to a local cafe for lunch just for a change.
- 81% of coffee shop Hotspots are paid spots, only 19% are free Hotspots. This is rapidly changing as most coffee shops are realizing it is becoming a value added service.
- 68% of users stay for at least 1 hour.
- 93% of people make a purchase at the cafe and 40% of users make an online purchase while surfing the web.
When signing on to a Hotspot, quick surveys are becoming popular. This gives market researchers a chance to find out consumers likes and dislikes, what kind of purchases they are anticipating in the next 3-6 months, what devices they use, music they like… the options are endless.
Bookstores are a lot like cafes and libraries for students. Research shows that when a bookstore is close to a university/ college or hospital it is able to lure people in by offering free Wi-Fi. Bookstores are also becoming a popular meeting spot for business meetings when there is free Wi-Fi. Many people also use their iPhones to look up book reviews before choosing a novel. Now that most bookstores also have coffee shops inside, Wi-Fi is more than likely to help customers buy a coffee and a treat while they are looking at books or hanging out.
As Wi-Fi becomes more popular, more people are using it. As more people use it, store owners see the benefits of providing it to their clients for free. It’s a win – win situation for both parties.
Next time you are out and about, remember to enjoy a coffee and check your email too!
Get Connected and Stay Connected!