Posts Tagged ‘free wifi’

The Wi-Fi Traveller

Thursday, April 29, 2010
posted by raheema

As many of us have heard over the past couple of weeks, that thousands of people have been stranded in airports worldwide, due to the Icelandic Volcano that recently erupted.

What would you do if you were stranded in an airport for an unforeseeable amount of time? Not everyone can check into a hotel, as there are thousands upon thousands that are stuck… People resorted to many different things.

The Bangkok International Airport, set up areas for organized sports, in others they set up Ping Pong tables. Skype started offering free Wi-Fi. This would allow people to stay in touch with their families and friends, get work done, and just browse the web… what else can you do when you are stuck and waiting for flights to re-open?

British Airways lost for 20 million pounds over the whole volcanic deal, as I am sure others lost close to as much. With those kind of losses, I am sure they were not thinking of how to entertain travellers – so it was Skype to the rescue!

Although I am sure not everyone wants to be online ALL day long, but when you don’t have a choice, it does provide, education and entertainment… You were able to leave the airport and enjoy the city, however, when you were stuck in the airport – at least there was something to do, thanks to Skype!

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Why is FREE Wi-Fi an attractive market for advertisers?

Wednesday, April 15, 2009
posted by al

Wi-Fi users are:

1. Tech-savvy influencers of future trends
2. More likely to make online purchases
3. Growing rapidly in number

Wi-Fi users are tech-savvy and spend more money online than regular online users, which makes this market very attractive to businesses with a defined online strategy. Any company interested in growing its online business should consider how to best reach this unique and rapidly growing group.

The advertising landscape is evolving rapidly. The explosion of cell phones, hand held computers, the Internet and the emergence of Wi-Fi have created a myriad of advertising choices for online marketers. Approximately 9% of all HotSpots worldwide are currently FREE. We expect this number to approach 50% as the market matures. PurePages is uniquely positioned to support online marketing efforts of agencies and advertisers interested in reaching wireless Internet users logging into FREE HotSpots.

Wireless Internet users spend more time on the Internet, are more likely to make purchases online, use wireless applications at home and desire to access local online content closer to their homes through FREE HotSpots. The time to start thinking about how to reach this unique user base is NOW!


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