Posts Tagged ‘paid Wi-Fi’
We are almost in the year 2010. The Digital Age. Perhaps my title should be changed to Who doesn’t use Wi-Fi?
Well, excluding an older generation, I am pretty sure the majority of today’s population does, has or will use Wi-Fi frequently in their life span. From 2004 to mid-2009, Wi-Fi Hotspots increased by 400% .
Canada is not in the top three of Wi-Fi accessible countries, but we are surely getting there. The top 3 Wi-Fi using countries are:
USA with 67,420 Hotspots.
China with 28,678 Hotspots.
UK with 27,459 Hotspots.
What are the most popular places to use Wi-Fi Hotspots? Hotels and resorts rank in at 53 %, Airports come in at 27 %, Coffee Shops come in at 10% and about 8% are misc. places eg. car repair shops, truck stops, cruises, public transport etc. People that go to these places often use Internet enabled devices, not just laptops. 80% of Wi-Fi users are within their local neighbourhood. The most popular devices at the moment are the iPhone and the iPod Touch. So popular that 97.8% of Wi-Fi users are using these hand held devices! (Please take note – these would make great Christmas gifts!)
Since 2004 hotels have actively been trying to perfect Wi-Fi in their hotels, especially mid-range hotels, as that is where most business clients stay. Before the Wi-Fi Age, users could not move around. They would have to plug laptops into a cable and sit at an uncomfortable chair for hours while working. Now, with wireless access, they can move around anywhere in their room, go down to the lobby for a change of scenery and still be connected. More often than not meeting rooms are also wireless so several users can connect simultaneously.
Coffee Shops / Cafe’s
Coffee Shops attract different crowds. Business people looking for a quick business meeting, Girlfriends getting together for a chat, University/College students that are looking for place to study (AKA home away from home or library extension). Often people that work from home will go to a local cafe for lunch just for a change.
- 81% of coffee shop Hotspots are paid spots, only 19% are free Hotspots. This is rapidly changing as most coffee shops are realizing it is becoming a value added service.
- 68% of users stay for at least 1 hour.
- 93% of people make a purchase at the cafe and 40% of users make an online purchase while surfing the web.
When signing on to a Hotspot, quick surveys are becoming popular. This gives market researchers a chance to find out consumers likes and dislikes, what kind of purchases they are anticipating in the next 3-6 months, what devices they use, music they like… the options are endless.
Bookstores are a lot like cafes and libraries for students. Research shows that when a bookstore is close to a university/ college or hospital it is able to lure people in by offering free Wi-Fi. Bookstores are also becoming a popular meeting spot for business meetings when there is free Wi-Fi. Many people also use their iPhones to look up book reviews before choosing a novel. Now that most bookstores also have coffee shops inside, Wi-Fi is more than likely to help customers buy a coffee and a treat while they are looking at books or hanging out.
As Wi-Fi becomes more popular, more people are using it. As more people use it, store owners see the benefits of providing it to their clients for free. It’s a win – win situation for both parties.
Next time you are out and about, remember to enjoy a coffee and check your email too!
Get Connected and Stay Connected!
A question many business owners who see the benefits in providing a Wi-Fi hotspot have is which direction provides a bigger benefit, free or a paid service?
I’ve researched this online in order to see where the best benefit is most evident, and the overall winner is with free. In reading through articles, the key difference which is most evident is that paid Wi-Fi venues do not speak of the revenue advantage to their business, where as businesses with free Wi-Fi hotpots are very open to sharing numbers.
An example which comes up quite often is with a chain of deli’s in the U.S. who have recorded an increase of $100,000.00 annually in each of their locations, simply by providing a free Wi-Fi venue which first displays their splash page! They also mention that they’ve taken steps to allow their wireless signals to stretch as far a distance as possible so that their splash page advertising reaches a large number of people in the area.
When setting up a hotspot, the first thing you should look at as your key benefit is the splash page. Any customer who logs in should first see your main page showing your specials, menus, events etc… When you pay for a service, why should the company you’re paying be able to advertise on the main page in your venue? it doesn’t make sense. At PurePages, you control your main page not us. Another great advantage PurePages provides is that we filter out all adult, offensive and hate material and monitor for spam to provide customers with added safety and security.
Simple benefit which help with brand recognition, add an advertising tool to your business and provide added security .